I help businesses turn digital marketing, data, automation, and AI into measurable business growth.
From acquisition strategy and performance marketing to organic visibility, marketing automation, and AI-powered growth systems, I connect marketing execution with business outcomes.
16+Years in digital marketing
70+Countries reached
28%Reduction in cost per lead
42%YoY growth accelerated
28Largest team led
30%Faster team campaign delivery
01 / EXPLORE MY EXPERTISE
Explore My Expertise
Expertise
Performance Marketing
I plan paid media around pipeline, not clicks. Every campaign is measured on cost per acquisition and return, then improved weekly.
What I run
Google Ads and Bing Ads (search, display, video, Performance Max)
Meta, Instagram, LinkedIn and YouTube campaigns
Programmatic display for high-intent audiences
Multi-language campaigns across 70+ countries
How I do it
Target high-intent audiences and cut wasted spend
A/B test ads, audiences and landing pages continuously
Track CPA and ROAS by campaign and reallocate budget monthly
What it delivers
Cost per lead reduced by 28%
Consistent ROAS targets on paid campaigns
Reduced CPA through rigorous A/B testing
Best for
Businesses that spend on ads and want to know exactly what they get back
Expertise
SEO, AEO & GEO
Customers now find brands in Google and in AI answers. I build visibility in both.
What I do
Technical SEO audits and fixes
Keyword strategy, content-gap analysis and on-page optimisation
Link building and authority growth
Content structured to be cited by AI answer engines (AEO and GEO)
Tools
Ahrefs, SEMrush, Google Search Console, GA4
What it delivers
Consistent organic traffic growth
Lower dependence on paid channels over time
Visibility where buyers research before they enquire
Best for
Brands that want durable, compounding traffic instead of renting every click
How I work
Audit first, then fix the highest-impact technical issues
Build content around what buyers actually ask, in the format search and AI engines prefer
Report on traffic, rankings and enquiries together, not rankings alone
Why it matters
Organic visibility keeps working while the budget is off
AI answers are becoming a new front door to your brand
Expertise
AI-Powered Growth
I use AI where it makes marketing faster, sharper and cheaper to run.
What I do
AI-assisted content and ad copy
Lead qualification and routing workflows
AI inside HubSpot and automation journeys
Team training on safe, effective AI use
Tools
ChatGPT, Jasper AI, HubSpot AI, Claude
What it delivers
Faster content velocity
Better campaign ROI through quicker testing
Quicker response to new leads
Best for
Companies that want a practical AI plan for marketing, not hype
How I work
Choose one or two high-impact workflows first and prove the result
Keep a human review step on anything customer-facing
Measure speed, cost and campaign performance before and after
Why it matters
Teams ship more with the same headcount
Leads get a faster, better first response
Expertise
Marketing Automation
I build lead journeys that run on their own, from first click to sales handoff.
What I build
Nurture workflows and lead segmentation
Automated email sequences
Lead scoring and sales alerts
CRM and marketing platform integration
Platforms
HubSpot, Marketo, Salesforce Marketing Cloud and Agentforce
What it delivers
Reduced lead response time
Better pipeline visibility for sales teams
Improved B2B conversion rates
Best for
Teams losing leads between the first enquiry and the sales call
How I work
Map the buyer journey, then automate the steps that slow it down
Agree lead definitions with sales before building anything
Test and refine every workflow after launch
Why it matters
Fewer leads fall through the cracks
Sales talks to better-informed prospects
Expertise
B2B Lead Generation
I generate qualified demand, then make sure sales can act on it.
What I do
Account-based marketing and targeted outreach
Franchise lead generation across South Asia
Property portal lead acquisition
Go-to-market planning for new markets
How I do it
Define the ideal customer, then build campaigns around them
Score leads and route them quickly to sales
Judge channels on qualified leads and pipeline, not raw volume
What it delivers
Cost per lead reduced by 28%
Qualified B2B franchise leads
Growth accelerated to 42% year over year
Best for
B2B, franchise and real estate businesses that need a steady flow of qualified leads
Why it matters
Sales teams spend time on prospects who fit, not on volume for its own sake
Predictable pipeline makes planning and hiring easier
Expertise
Marketing Analytics
Numbers should tell you what to do next. I build reporting that does that.
What I build
GA4 and Google Tag Manager tracking
Looker Studio dashboards for CAC, CPL, ROAS and conversion
Channel and funnel performance reports
Monthly budget review frameworks
What it delivers
Clear view of what's working and what isn't
Budget moved to the best channels every month
Reporting leadership trusts
Best for
Teams drowning in data and short on decisions
How I work
Set up clean tracking first so the numbers can be trusted
Build one dashboard per audience: leadership, channel owners and sales
Review results monthly and turn them into budget decisions
Why it matters
Less guesswork and fewer budget arguments
Faster learning across every campaign
Expertise
Digital Strategy & Leadership
I turn marketing from a list of tasks into a plan the whole business can follow.
What I do
Integrated digital strategy across channels
Team, vendor and budget leadership
Quarterly planning and performance reviews
Marketing aligned to sales and product goals
Experience
VP – Marketing, Inframantra
Head – Digital Marketing, International LifeSkills Olympiad
Teams of 12, 18 and 28
What it delivers
Clear priorities and ownership
Faster execution
Growth accelerated to 42% year over year
Best for
Companies hiring a Head of Marketing or a Fractional CMO
How I work
Start with business goals, then build the channel plan
Set KPIs for every team and review them weekly
Keep the plan simple enough that everyone can explain it
Expertise
Conversion Rate Optimization
More enquiries from the traffic you already pay for.
What I do
A/B testing of ads, pages and calls to action
Landing page and funnel friction audits
Form, speed and mobile improvements
Website work on WordPress, Shopify, Magento and Webflow
What it delivers
Reduced CPA through rigorous A/B testing
Higher return from the same ad spend
A clearer path from visit to enquiry
Best for
Businesses with decent traffic and too few enquiries
How I work
Study the funnel to find where visitors drop off
Test one meaningful change at a time and keep what wins
Combine CRO with paid and SEO so gains compound
Why it matters
Improving conversion lowers the cost of every lead you already buy
02 / GROWTH SYSTEMS
Growth Systems
Systems built and run across my roles at Inframantra, International LifeSkills Olympiad and earlier employers.
Growth system
Full-Funnel Acquisition Engine
One connected funnel, from first impression to qualified lead.
What it includes
Google Ads, Meta and programmatic display working together
Targeting built around high-intent buyer audiences
Landing pages and tracking set up for every stage
Weekly optimisation against CPL and conversion
What it delivers
Cost per lead reduced by 28%
Clearer view of every stage of the funnel
Built at Inframantra
Best for
Businesses running channels separately and wanting them to work as one
How it works
Awareness campaigns feed retargeting and search capture
Landing pages match the promise of each ad
Weekly reviews shift budget toward the stages and audiences that convert
Why it matters
Channels stop competing and start supporting each other
Cost per lead falls as targeting improves
Growth system
Portal Lead Management
Property portals can drive volume or waste money. I make them drive quality.
What it includes
99acres, MagicBricks and Housing.com management
Cost-per-lead contract negotiation
Conversion attribution tracking
Regular vendor performance reviews
Clear rules for lead quality, duplicates and follow-up speed
What it delivers
Quality lead volume at optimised CPL
Clear data on which portals close business
Stronger negotiating position with vendors
Best for
Real estate developers and brokers who buy leads from portals
Teams that want to cut wasted portal spend without losing lead volume
How it works
Set quality criteria with each portal up front
Track every lead from enquiry to site visit and sale
Use the data in contract reviews and renewals
Why it matters
You stop paying for leads that never convert
Sales teams trust the lead flow
Growth system
International Expansion Engine
A repeatable way to launch and grow marketing in new countries.
What it includes
Multi-language campaigns on Google and Meta
SEO, PPC and social planned together by market
Local audience targeting and reporting
A trained team running it day to day
What it delivers
Digital presence scaled to 70+ countries
Consistent B2B and B2C lead flow
Built at International LifeSkills Olympiad
Best for
Brands taking a product, programme or franchise into international markets
How it works
Start with market selection and language priorities
Launch small, learn fast, then scale what works
Report by country so budget follows results
Why it matters
New markets can be entered with less risk
One playbook scales across many countries
Growth system
Marketing Automation Architecture
The wiring behind lead handling: data, CRM, email and sales steps working as one.
What it includes
Salesforce Marketing Cloud, Agentforce, HubSpot and Marketo workflows
Nurturing, segmentation and lead scoring
Sales alerts and follow-up rules
Reporting from first touch to closed deal
What it delivers
Reduced lead response time
Better pipeline visibility for sales
Improved B2B conversion rates
Best for
Teams that want leads followed up fast and consistently
How it works
Map every touchpoint from first visit to closed deal
Connect forms, CRM, email and sales alerts into one flow
Test the journey end to end before going live
Why it matters
No more leads waiting days for a reply
Marketing and sales see the same pipeline
Growth system
Performance Dashboard System
One screen that shows how marketing is performing and where to move budget.
What it includes
Looker Studio and GA4 dashboards
CAC, CPL, ROAS and funnel conversion by channel
Monthly budget reallocation reviews
Simple views for leadership and detailed views for the team
Automatic data refresh so reports are always current
What it delivers
Monthly data-led budget decisions
Cost per lead reduced by 28%
Reporting everyone trusts
Best for
Leaders who want fast, reliable answers on marketing performance
How it works
Clean tracking first, then dashboards built on it
Weekly check-ins for the team, monthly reviews for leadership
Budget moves follow what the data says
Why it matters
Decisions take minutes, not meetings
Teams stay focused on the numbers that matter
Growth system
ORM & Digital PR
A strong reputation lowers the cost of every lead. I manage it actively.
What it includes
Review platform management
Press release distribution
Digital PR for international credibility
Monitoring and response to brand mentions
Content that supports credibility, such as press coverage and customer stories
What it delivers
Stronger brand trust in new markets
Better conversion from the same traffic
Credibility for campaigns in 70+ countries
Best for
Brands entering new markets or recovering from poor reviews
Companies where trust decides whether a lead converts
How it works
Monitor reviews and mentions across key platforms
Respond quickly and professionally
Distribute press releases to support launches and new markets
Why it matters
Buyers research before they enquire
Trust shows up in conversion rates
03 / SELECTED PROJECTS
Selected Projects
EdTech / International
International Expansion to 70+ Countries
EdTech / International
Business challenge
Reach and enrol participants across 70+ countries with campaigns that work across languages and markets.
Strategic approach
Multi-language Google and Meta campaigns combined with SEO and social to generate consistent B2B and B2C lead flow.
Channels and tools
Google Ads, Bing Ads, Meta, Instagram, LinkedIn, display, SEO
Responsibilities
Planned and executed the international digital strategy
Built and led a 28-person SEO, PPC, social and content team
Set KPIs and ran weekly performance reviews
Verified outcomes
Scaled digital presence to 70+ countries
Consistent B2B and B2C lead flow
Consistent ROAS targets achieved on paid campaigns
Real Estate
Real Estate Portal Lead Acquisition
Real Estate
Business challenge
Secure quality lead volume from property portals at an optimised cost per lead.
Strategic approach
Managed portal vendor relationships, negotiated CPL contracts and tracked conversion attribution across portals and paid channels.
Channels and tools
99acres, MagicBricks, Housing.com, PropTiger, Google Ads, Meta
Technical audits, keyword strategy and content-gap analysis, supported by an SEO-led blog, video and social calendar.
Channels and tools
Ahrefs, SEMrush, Google Search Console, GA4
Responsibilities
Ran technical SEO audits
Led keyword strategy and content optimisation
Managed the SEO-led content calendar
Verified outcomes
Consistent organic traffic growth
Real Estate
Performance Dashboards & Budget Optimisation
Real Estate
Business challenge
Know which channels deserve budget, and when to move it.
Strategic approach
Looker Studio and GA4 dashboards tracking CAC, CPL, ROAS and funnel conversion, used to reallocate budget every month.
Channels and tools
Looker Studio, GA4
Responsibilities
Built the performance dashboards
Reviewed results and reallocated budget monthly
Verified outcomes
Monthly data-led budget reallocation
EdTech / Franchise
Franchise Launch Lead Programmes
EdTech / Franchise
Business challenge
Deliver committed lead volumes around each new school or franchise opening.
Strategic approach
Coordinated Google Ads, Facebook Ads, SEO and email around every launch.
Channels and tools
Google Ads, Facebook Ads, SEO, email
Responsibilities
Managed all digital channels
Produced performance reports and tracked competitors
Verified outcomes
Delivered minimum committed lead volumes per launch
04 / MY TOOLKIT
My Toolkit
Tools and disciplines I work with day to day.
Toolkit
Strategy
Capabilities
Digital marketing strategy
Integrated campaigns
Go-to-market planning
ABM
Brand management
ORM
Toolkit
Performance
Capabilities
Google Ads
Meta Ads
LinkedIn Ads
Bing Ads
Programmatic display
YouTube Ads
CPA / ROAS optimisation
Toolkit
SEO & Content
Capabilities
Technical SEO
On-page / off-page SEO
Content marketing
Keyword strategy
Link building
Video marketing
Toolkit
Automation & CRM
Capabilities
HubSpot
Marketo
Salesforce Marketing Cloud
Email marketing
Lead nurturing
Automation workflows
Toolkit
Analytics
Capabilities
GA4
Google Tag Manager
Looker Studio
SEMrush
Ahrefs
Search Console
Toolkit
AI & Emerging
Capabilities
ChatGPT / generative AI
Jasper AI
Claude
AI-powered ad copy
Community-led growth
LinkedIn marketing
Toolkit
Portals & Tech
Capabilities
99acres
MagicBricks
Housing.com
WordPress
Shopify
Magento
Webflow
05 / LEADERSHIP & BUSINESS IMPACT
Leadership & Business Impact
Leadership
Team Leadership
Results are built by people. I build and coach specialist teams that deliver consistently, from 12 to 28 people across SEO, PPC, social and content.
What I do
Structure teams around outcomes, with clear ownership per channel
Set KPIs for every role and review them in weekly performance meetings
Coach team members and raise the standard of delivery
Break channel silos so SEO, paid and content work toward one goal
Where I've done it
18-person team at Inframantra (real estate)
28-person team at International LifeSkills Olympiad (70+ countries)
12-person team at CPR Cell Phone Repair (franchise growth)
What it delivers
Team campaign delivery time improved by 30%
Faster decisions and fewer hand-off delays
A team that keeps performing when I step back
Best for
Businesses that need a marketing leader who builds the team, not only runs the campaigns
Leadership
Budget Management
Every rupee needs a job. I manage multi-crore marketing budgets on one rule: money moves to what works, every month.
What I do
Plan and allocate budget across search, social, display and property portals
Track CAC, CPL, ROAS and funnel conversion in Looker Studio and GA4 dashboards
Move spend from underperforming campaigns to proven ones each month
Negotiate vendor and portal contracts to protect cost per lead
What it delivers
Cost per lead reduced by 28%
Quality lead volume at optimised CPL from portals
Consistent ROAS targets on paid campaigns
Clear reporting on where every rupee went and what it returned
Best for
CEOs and CFOs who want marketing spend treated like an investment with a return
Leadership
Vendor Negotiations
Good vendor deals protect margin and lead quality. I manage portals, agencies and platform partners the way a buyer should: with data.
What I do
Manage relationships with 99acres, MagicBricks and Housing.com
Negotiate cost-per-lead contracts and quality terms
Track conversion attribution so vendors are judged on closed business, not volume
Review vendor performance on a fixed rhythm and renegotiate with evidence
What it delivers
Quality lead volume at optimised CPL
Fewer wasted leads and clearer vendor accountability
Lower dependence on any single channel
Best for
Real estate and lead-driven businesses that buy a lot of leads and want better value
How I work
Compare vendors on cost per qualified lead, not headline price
Document terms, quality thresholds and replacement rules before spend starts
Share performance data with vendors so improvement is a joint effort
Leadership
Strategic Marketing Planning
Marketing without a plan is just spending. I build integrated go-to-market and quarterly plans that tie every channel, rupee and team to revenue and lead goals.
What I plan
Annual and quarterly marketing roadmaps linked to revenue targets
Go-to-market plans for new products, markets and franchise or school launches
Channel mix across search, social, display, portals, SEO and email
Budget, headcount and vendor plans with clear owners and deadlines
How I do it
Start from the revenue target and work backwards to leads, spend and channels
Use funnel data (CAC, CPL, ROAS, conversion) to decide where to invest
Run weekly and monthly reviews so the plan adapts instead of ageing on a shelf
Align sales, product and leadership before launch, not after
What it delivers
Cost per lead reduced by 28% through sharper targeting and budget shifts
Growth accelerated to 42% year over year
One shared plan that sales, marketing and leadership all work from
Best for
Founders and CEOs who need a clear growth roadmap and the leader to execute it
Leadership
Cross-functional Collaboration
Marketing only works when sales, product and leadership pull in the same direction. I make that alignment part of the plan.
What I do
Agree lead definitions and handoff rules with sales
Work with product teams on messaging, content and launches
Coordinate franchise and school launches across teams
Keep leadership informed with one set of numbers
What it delivers
Faster lead follow-up and better pipeline visibility for sales
Fewer arguments about lead quality, because definitions are shared
Campaigns that reflect what sales actually needs
Best for
Companies where marketing and sales are working in separate lanes
How I work
Run regular sales and marketing reviews on lead quality and follow-up speed
Share dashboards so every team sees the same results
Involve product and franchise teams early so launches don't stall at the last step
Leadership
Stakeholder Reporting
Leaders need clear numbers and a clear story. I give both, every week.
What I report
Spend, CPL, CAC, ROAS and funnel conversion by channel
What worked, what didn't and what changes next
Risks, budget shifts and the decisions I need from leadership
How I do it
Live dashboards in Looker Studio and GA4
Weekly performance updates to senior leadership
Plain-language summaries that a CEO can act on in minutes
What it delivers
Trust from leadership and faster approvals
No surprises at the end of the quarter
Decisions based on data, not opinion
Best for
Founders and boards who want visibility without having to dig for it
Why it matters
Leaders approve budgets faster when they can see the return
Problems are caught in week two, not month three
Marketing earns a seat in planning conversations
Leadership
Delivery Performance
Speed and quality both matter. I improved team campaign delivery time by 30% by fixing process, not by pushing people harder.
What I do
Map how campaigns move from brief to launch and remove the blockers
Set clear owners, deadlines and approval steps
Use automation and AI to remove repetitive work
Review delivery in weekly performance meetings
What it delivers
30% faster team campaign delivery
More campaigns live, sooner
Fewer last-minute fixes and missed deadlines
Best for
Teams with good ideas that take too long to reach the market
How I work
Standardise briefs, templates and approval steps
Keep a visible campaign calendar so nothing is surprised by a deadline
Hold short weekly reviews to clear blockers fast
Leadership
AI Adoption
AI helps most when it sits inside real workflows. I use it to move faster and get better returns, with human judgment kept in charge.
Where I use it
Content creation and optimisation with ChatGPT, Jasper AI and Claude
AI-assisted ad copy testing
HubSpot AI inside automation and email workflows
Lead qualification and prioritisation workflows
How I do it
Pick tasks where AI saves real time, then standardise them
Train the team on prompts, review steps and quality checks
Measure the result against speed and campaign ROI
What it delivers
Faster content output without losing quality
Sharper ad copy and quicker testing cycles
Teams that are confident using AI every day
Best for
Leaders who want to adopt AI in marketing in a practical, measurable way
06 / EXPERIENCE
Experience
Results-driven Digital Marketing Head with 16+ years driving revenue growth across B2B and B2C markets in real estate, EdTech, and international franchise sectors. Expert in full-funnel digital strategy: SEO, PPC, paid social, marketing automation, content marketing, and performance analytics. Leads cross-functional teams, manages multi-crore budgets, and has scaled campaigns to 70+ countries. Early adopter of AI-powered marketing tools (ChatGPT, Jasper AI, HubSpot AI, Claude) to accelerate content velocity and optimise campaign ROI.
IVP – Marketing · Inframantra India Pvt. LtdReal Estate
Responsibilities
Architected end-to-end digital strategy aligned with revenue and lead-generation goals across search, social and portal channels
Designed multi-channel acquisition funnels with Google Ads, Meta and programmatic display
Built and managed an 18-person SEO, PPC, social and content team; set KPIs and ran weekly reviews
Managed portal vendors (99acres, MagicBricks, Housing) and negotiated CPL contracts
Built Looker Studio and GA4 dashboards tracking CAC, CPL, ROAS and funnel conversion
Led content strategy, online reputation and digital PR
Achievements
Implemented Salesforce Marketing Cloud and Agentforce automation, reducing lead response time
Managed all digital channels (Google Ads, Facebook Ads, SEO, email) for the sales and franchise development team
Produced campaign performance reports and monitored competitors
Created blogs, social posts, videos and digital adverts with marketing and product teams
Achievements
Delivered minimum committed lead volumes for each new school or franchise opening
Technologies
Google Ads, Facebook Ads, SEO, email marketing
Leadership profile
Strategy, execution, performance, systems thinking, and business growth, applied together rather than as separate disciplines.
Education & certifications
Master of Business Administration (MBA), SMU, 2012
Bachelor of Science (B.Sc), CCS University, Meerut, 2010
Google Ads Certified (Search, Display, Video, Shopping), Google Skillshop
Meta Blueprint Certified (Facebook & Instagram Ads)
HubSpot Inbound Marketing Certification, HubSpot Academy
Google Analytics 4 (GA4) Certification, Google Skillshop
07 / ABOUT
Marketing strategy meets execution.
I bring a strategic and execution-oriented approach to digital marketing, combining acquisition, organic visibility, performance analytics, marketing technology, and emerging AI workflows.
My focus is to build connected growth systems rather than isolated campaigns: aligning marketing activity with business objectives, improving decision-making through data, and identifying opportunities to scale efficiently.
I am interested in Head of Digital Marketing and senior marketing leadership roles, growth consulting, and fractional CMO engagements where strategy and execution must work together.
08 / CONTACT
Have a growth challenge worth solving?
Let's discuss how Marketing Strategy, Performance, and Automation can help your business grow.
