Lokesh Singh

VP – Marketing · Inframantra India Pvt. Ltd

Real Estate

• Architected end-to-end digital strategy aligned with revenue and lead-generation goals across search, social and portal channels
• Designed multi-channel acquisition funnels with Google Ads, Meta and programmatic display
• Built and managed an 18-person SEO, PPC, social and content team; set KPIs and ran weekly reviews
• Managed portal vendors (99acres, MagicBricks, Housing) and negotiated CPL contracts
• Built Looker Studio and GA4 dashboards tracking CAC, CPL, ROAS and funnel conversion
• Led content strategy, online reputation and digital PR

• Implemented Salesforce Marketing Cloud and Agentforce automation, reducing lead response time
• Improved team campaign delivery time by 30%

Tools: Google Ads, Meta, Salesforce Marketing Cloud, Agentforce, GA4, Looker Studio, 99acres, MagicBricks, Housing.com

Head – Digital Marketing · International LifeSkills Olympiad

EdTech / International

• Planned and executed digital strategy reaching participants across 70+ countries with multi-language campaigns
• Built and managed a 28-person SEO, PPC, social and content team
• Managed PPC (Google, Bing), paid social (Facebook, Instagram, LinkedIn) and display campaigns
• Implemented HubSpot and Marketo workflows for nurturing, segmentation and email sequences
• Drove organic growth with SEMrush, Ahrefs, Search Console and GA4
• Managed online reputation and international digital PR

• Scaled digital presence to 70+ countries
• Consistent ROAS targets on paid campaigns
• Improved B2B conversion rates through automation

Tools: Google Ads, Bing, Meta, LinkedIn, HubSpot, Marketo, SEMrush, Ahrefs, GA4

Digital Marketing Manager · CPR Cell Phone Repair

Franchise / Mobile Device Repair

• Led digital marketing for franchise expansion in South Asia for a leading North American mobile-repair franchise network
• Managed a 12-person team across PPC, SEO and social ads, with campaign budgets and weekly performance reporting to senior leadership
• Planned integrated search, display and video campaigns across Google, Bing and social platforms
• Tracked market trends and competitor activity to shape quarterly planning

• Generated qualified B2B franchise leads through Google Ads, Facebook and LinkedIn
• Lowered CPA through rigorous A/B testing

Tools: Google Ads, Bing Ads, Facebook, LinkedIn, SEMrush, Ahrefs, Search Console, Keyword Planner, Marketo, HubSpot, WordPress

Digital Marketing Specialist · Igniva Eduvent

EdTech / Franchise

• Managed all digital channels (Google Ads, Facebook Ads, SEO, email) for the sales and franchise development team
• Produced campaign performance reports and monitored competitors
• Created blogs, social posts, videos and digital adverts with marketing and product teams

• Delivered minimum committed lead volumes for each new school or franchise opening

Tools: Google Ads, Facebook Ads, SEO, email marketing

International Expansion to 70+ Countries

Multi-language Google and Meta campaigns combined with SEO and social to generate consistent B2B and B2C lead flow.

• Scaled digital presence to 70+ countries
• Consistent B2B and B2C lead flow
• Consistent ROAS targets achieved on paid campaigns

Real Estate Portal Lead Acquisition

Managed portal vendor relationships, negotiated CPL contracts and tracked conversion attribution across portals and paid channels.

• Quality lead volume at optimised CPL

Salesforce Marketing Cloud & Agentforce Automation

Implemented Salesforce Marketing Cloud and Agentforce marketing automation.

• Reduced lead response time
• Improved pipeline visibility for sales teams

HubSpot & Marketo Lead Nurturing

Implemented HubSpot and Marketo CRM workflows for lead nurturing, segmentation and automated email sequences.

• Improved B2B conversion rates

Franchise Lead Generation in South Asia

Integrated search, display and video campaigns with rigorous A/B testing and weekly reporting to senior leadership.

• Qualified B2B franchise leads
• Reduced CPA through A/B testing

Organic Growth & Technical SEO Programme

Technical audits, keyword strategy and content-gap analysis, supported by an SEO-led blog, video and social calendar.

• Consistent organic traffic growth

Performance Dashboards & Budget Optimisation

Looker Studio and GA4 dashboards tracking CAC, CPL, ROAS and funnel conversion, used to reallocate budget every month.

• Monthly data-led budget reallocation

Franchise Launch Lead Programmes

Coordinated Google Ads, Facebook Ads, SEO and email around every launch.

• Delivered minimum committed lead volumes per launch